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Since its creation in the late 80s, FELT has established itself as one of the leading brands in the bicycle industry. Its origins can be traced back to a close relationship between star motocross rider Johnny O'Mara and his mechanic Jim Felt. Apart from motorcycling, the two friends shared another passion: triathlon. One day, Johnny asks Jim to build him a time trial bike. Jim set about the task, concentrating on optimizing the rider's aerodynamic position. The effects were immediate: Johnny won several races with this bike. Soon, the world's best triathletes were calling on Jim Felt's services. The ultimate recognition came in 1991, when triathlon legend Paula Newby-Fraser won the 1991 Kona IronMan on one of his little jewels. Jim then officially founded his company, FELT, and for ten years the brand enjoyed a string of victories, before deciding in the early 2000s to apply its know-how to other disciplines. Since then, the success has never waned.
Today, FELT offers a wide range of bikes for every purpose: triathlon, of course, but also road, track, cyclocross, mountain bikes and BMX for competition and leisure, as well as models for trekking and city cycling, including some superb electric bikes. Combining aesthetics, performance and comfort, these bikes are sure to win you over, whatever your riding style or level. Come and discover them at Probikeshop!
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